Brand Voice Checklist

Use this 17-point checklist to verify your copy against A2R’s voice standards. Check each item as you review your content. Progress is saved automatically in your browser.

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Compliance Checks

Review each criterion and check off items as your content passes.

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Personality

Does it reflect at least two of the five voice pillars?

Narrator

Written in collective "we"? No individual voices or "I"?

Emotional takeaway

Will the reader feel "inspired possibility"?

AI personification

AI described as a collaborator with agency, not a passive tool?

Language

Banned language

Free of corporate buzzwords, fear-based messaging, and "empower"?

No emojis

Free of all emojis? Strong words used instead of symbols?

Sentence style

Short and punchy (English) or hybrid punchy (Spanish)?

Brand lexicon

A2R-coined terms used where relevant and consistent?

Tone

Tone match

Is the tone appropriate for the content type?

Urgency

Opportunity-driven, not fear-driven?

Soundbites

Used only in appropriate contexts (keynotes, hero, brand campaigns)?

Structure

Formatting

Clean prose? No excessive bullets, bold tricks, or formatting gimmicks?

Evidence blend

Uses at least two evidence types (stats, narrative, logic)?

CTA alignment

CTA style matches funnel stage? Not generic or fear-based?

Compliance

Competitor stance

Philosophical contrast only? No competitors named?

ASAR rule

No internal mythology in customer-facing copy?

Spanish (if applicable)

Hybrid punchy style? Personality preserved? Cultural register correct?