Tone Modulation
Our personality stays constant. Our tone modulates. The same voice can whisper in a technical doc and roar from a keynote stage. What changes is not who we are but how loudly we turn up each dial.
How It Works
Think of A2R’s voice as a single instrument. Tone is how we play it.
Imagine a guitar. The instrument itself never changes, but a guitarist can strum gently for a ballad or attack the strings for a punk anthem. Both are unmistakably the same guitar. A2R works the same way. Our five personality pillars are the instrument. Tone is how we play it for each audience, channel, and context.
Stays constant
Personality, values, vocabulary
Modulates
Boldness, warmth, humor, evidence density
Determines tone
Content type, audience, stakes
Constants vs. Modulators
What stays fixed and what dials up or down across content types.
Tone Radar
Select a content type to see how each tone dimension is dialled up or down.
Tone
Poetic, visionary
Register
Elevated but warm
Soundbites
Yes
Rebel / Expert
70/30
Rebel / Expert Ratios
Every piece of content blends rebel energy with expert authority. The ratio shifts by context.
Modulation Cheat Sheet
Quick-reference grid. Rows are tone dimensions, columns are content types.