Language Rules

Vague, overused

Use instead: "collaboration", "working together", or describe the specific benefit

Corporate jargon

Use instead: "use", "build on", "apply"

Pretentious

Use instead: Describe the actual change concretely

Unverifiable claim

Use instead: Cite the specific evidence or result

Meaningless

Use instead: Describe what it actually covers

Overused

Use instead: "grows with you" or describe how it scales

Cliché

Use instead: "latest", "advanced", or just show it

Vague hype

Use instead: Describe what's actually new

Empty

Use instead: Describe the specific scope

Hyperbolic

Use instead: Show the impact with evidence

Corporate speak

Use instead: Describe the specific outcome

Internal jargon

Use instead: "revisit", "follow up"

Overused tech speak

Use instead: Show the disruption, don't name it

Often vague

Use instead: "network", "community", or describe it

Casual corporate

Use instead: Describe the specific opportunity

Fear-based

Use instead: "Join the movement" or opportunity framing

Pressuring

Use instead: "The future is here" (excitement, not pressure)

Fear/comparison

Use instead: "Leading institutions are discovering..."

Scarcity pressure

Use instead: "Imagine what's possible when..."

Urgency through fear

Use instead: "The moment is now" (excitement)

Deficit framing

Use instead: "Moving forward" (positive direction)

Overused in EdTech to the point of meaninglessness

Use instead: unlock, unleash, ignite, activate, amplify