Language Rules

Synergy

Vague, overused

Use instead: "collaboration", "working together", or describe the specific benefit

Leverage

Corporate jargon

Use instead: "use", "build on", "apply"

Paradigm shift

Pretentious

Use instead: Describe the actual change concretely

Best-in-class

Unverifiable claim

Use instead: Cite the specific evidence or result

End-to-end solution

Meaningless

Use instead: Describe what it actually covers

Scalable solution

Overused

Use instead: "grows with you" or describe how it scales

Cutting-edge

Cliché

Use instead: "latest", "advanced", or just show it

Next-generation

Vague hype

Use instead: Describe what's actually new

Holistic approach

Empty

Use instead: Describe the specific scope

Game-changer

Hyperbolic

Use instead: Show the impact with evidence

Move the needle

Corporate speak

Use instead: Describe the specific outcome

Circle back

Internal jargon

Use instead: "revisit", "follow up"

Disruptive

Overused tech speak

Use instead: Show the disruption, don't name it

Ecosystem

Often vague

Use instead: "network", "community", or describe it

Low-hanging fruit

Casual corporate

Use instead: Describe the specific opportunity

Don't get left behind

Fear-based

Use instead: "Join the movement" or opportunity framing

The future won't wait

Pressuring

Use instead: "The future is here" (excitement, not pressure)

Your competitors are already...

Fear/comparison

Use instead: "Leading institutions are discovering..."

You can't afford to miss...

Scarcity pressure

Use instead: "Imagine what's possible when..."

Act now before it's too late

Urgency through fear

Use instead: "The moment is now" (excitement)

Falling behind

Deficit framing

Use instead: "Moving forward" (positive direction)

Empower

Overused in EdTech to the point of meaninglessness

Use instead: unlock, unleash, ignite, activate, amplify